Mondavi Corporation

The Robert Mondavi Corporation Today the forces of globalization and consolidation are facial expression to face with the drink industry. The old world producers: France, Spain, and Italy, continue to conk out the market while the new world producers such as the US, Argentina, Australia, Chile, and South Africa have been making inroads into the global and increasingly agonistical wine-coloured-colored market. The Robert Mondavi Corporation has produced some of the most respected wine labels around the world, gaining a reputation of superior quality. Mondavi is known lengthwise the world for its quality wines, but the percentage of foreign sales for the accompany is actu tout ensembley relatively small. In 1994, only 6 % of the companys $200 million sales were made outside of the connect States. However, world(prenominal) operations represent a square prospect for the company to grow, especially in countries with markets that do non just drink significant amounts of wine, for example Asian countries. The company in like vogue has excellent opportunities in working with some of the new wine producing countries such as South Africa and Argentina. I believe that the place factor to success is to develop an internal commitment to an foreign relations program and support it with adequate resources. The Robert Mondavi Corporation has non dedicated a large staff to international development.

I urge Mondavi to establish an international division structure creating a division designated to handle all of international operations. This structure takes a great deal of the burden off the chief ex ecutive director officer, Michael Mondavi, a! nd designates the head of the international division to coordinate and monitor lizard all overseas activities. The vice-president of international operations reports directly to Mr. Mondavi regarding all international matters and this ensures that the international focus receives top management attention. This order of battle is slap-up for the Mondavi Corporation because it is a medium sized... If you want to take off a full essay, order it on our website: BestEssayCheap.com

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