Mis 2200 Essay Example | Topics and Well Written Essays - 250 words - 1

Mis 2200 - Essay Example One should understand this key element of the group’s makeup when outlining the mode and content of one’s presentation. Unlike a standard business audience that often contains employees and business representatives united by common business objectives and appropriate knowledge and experience of the presentation topic, the goal of completing the course is often the common denominator with the classroom audience. For the classroom audience, technical jargon may not be appropriate, and the level of detail presented should be custom-tailored to accommodate the differences in knowledge of the audience. Additionally, as with any audience, the classroom audience appreciates clarity and brevity. Often, a number of students deliver presentations during one class. The ability to communicate in a clear and concise manner when presenting can add impact and interest for the audience. Conversely, presenters who ramble and provide extraneous detail can make a presentation boring and ponderous. Like knowing the audience, the appropriate level of detail presented in a clear and concise manner is critical to delivering a memorable and insightful message. Skills applied in the classroom translate to any presentation setting, and can be a critical part of success in the business world. Particularly in a classroom setting, one should know one’s audience and understand the level detail needed for effective delivery of the material. Clarity and conciseness are vital to successful presentation and the presenter should tailor the delivery of the message to the unique audience in attendance as much as

EBusiness Essay Example | Topics and Well Written Essays - 3500 words

EBusiness - Essay Example The primary methodology of e-Business is to present high quality content on shared exchanges, integration of relevant content of business sites of the suppliers (example, SONY, SAMSUNG, LG, etc. product details documented at a high quality and presented through an exchange site where customers visit for products of a particular type, say monitors; the exchange site in turn is integrated with the databases of these companies), RSS Feeds, Search Engine Optimization and Customized Web marketing (like Google Adwords or Structured Mass Mailing). The infrastructure that needs to support the front-end marketing framework comprises of backend On-Line Transaction Processing, Content Integration Platforms and Enterprise Application Integration. The primary challenges are to first ensure that Customers visit the exchange site and then to present absolutely current information of product specifications, product availability, product pricing and backend supply chain management (like delivery mech anism - online as well as via courier services). The transactions occur very fast and completely online and hence the organization cannot afford to have sluggish approach to updating content pertaining to the marketing information. Processing of queries by Customers again need to have a very robust backend system to cater to accurate content mapping, appropriate presentation of content, ad-hoc queries, high availability & performance, etc. Clients are invited to create their personal profile through the mechanism of personalization whereby such accounts can be used to communicate with them regularly with accurate and up to date information pertaining to the product details, pricing, availability, dispatch and services/warranty. (Stonebraker, Michael and Hellerstein, Joseph. M. 2001. p1-7; Osterwalder, Alexander and Pignuer, Yves. 2002. p3). What are the Similarities and Differences in marketing for traditional business as compared to e-Business The primary objectives of marketing (stated in the section above) and the fundamentals of marketing in any business viz., market research, segmentation, product positioning, schemes, customer identification, customer engagement, supply chain, delivery mechanisms, support & warranty system etc. remain the same in both traditional marketing and e-Business. However, the competency modeling of an organization as per the competitive advantages described by Porter's Diamond (Recklies, Dagmer. 2001. p1) varies in both models of business. Businesses can reach Customers (and Suppliers) across regions, continents, cities, cultures, mindsets, etc. by virtue of a well established global computing framework for e-Business. An organization that may not have done well in traditional marketing in a continent, city, culture, segment, etc. might do very well there through e-Business. The fundamental difference that supports this theory lies in the Customer's own choice of purchases whereby the custom ers preferring e-Business mode of purchasing are normally different from the customers preferring purchases from physical outlets, like shopping marts. However, it is mandatory that a company divulged into e-Business should "get it right" in the first attempt because probability of getting a second chance is very low. This means that the risk of brand dilution in e-Business is very high. The marketing research, customer buying behavior, presentation of a product, branding style, marketing