Business System

Academics articles finding and referencing 1. Title: Effects of cross off eat intercourse, personality and externalize on word of spill the beans the fi years of study of flair dents among schoolgirlish consumers. Abstract: Purpose Fashion print get along is a central theory in the consumer- fool relationship domain. Brand managers campaign to create more pleasing brands, e.g. McDonalds Im loving it. However, the importance of this concept is not frequently discussed in marketing literature. Furthermore, the impact of brand personality and brand interpret on brand chouse has not been canvasd in some(prenominal) empirical research. This paper aims to woo this gap by develop a causal prototype incorporating brand love, brand personality, brand image and word of mouth (WOM) to investigate the relationships among them. Design/methodological analysis/approach Data were unruffled using a check over method and usable questionnaires were complete by 250 undergra duate students. thoroughfare analysis was used to canvas the hypotheses using AMOS 16.0. Findings Results revealed that only brand image is considered as a determinant of brand love that affects WOM along with brand personality. practicable implications Results provide detailed implications and a platform on which afterlife research can be built. Originality/value The extant love research seems to be wholly in the US context.

To the vanquish of the authors knowledge, this is the first study to investigate the concept of brand love outside the USA. [ABSTRACT FROM AUTHOR] Ref Ismail, A. Raageh Spinelli G. (20 12) diary of Fashion Marketing & cente! ring Vol. 16 hump 4, p386-398, 13p Database: Business Source Premier 2. Title: The greatest times Abstract: The article discusses flair designer Karl Lagerfeld, who has worked as grotesque director for the French fashion house Chanel for 30 eld as of 2012. Lagerfelds designs, work ethic, and personality are discussed, and a fashion show he presented at the Grand Palais in Paris, France in 2012 is described. Ref Womens Wear Daily...If you want to get a respectable essay, secernate it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay