Shopping Marketing research

Executive Summary Our research team conducted two air groups related to the subject of shopping zoning in on the act of shopping and all it entails. after these two sessions and appurtenant research our team came up with a result called Rezeipt Plus. The emphasis group discussions lead to development of Rezeipt Plus because it filled a need (saving gross) and of its appealing size of it. The Rezeipt Plus is a brain size of a credit card with a magnetic pillowcase with a storage device that can be swiped to render the shoppers receipt on it at the snip of leveraging. After refining the crossway, our research team created a opinion to define out if there is a demand or believe for this product concept and also to determine if the last shaper should move forward with the Rezeipt Plus product concept. The results of the trace were shiny and led to positive conclusions on this product. Most respondents inform that they would lever aging Rezeipt Plus.

Most of them expect to pay $11-$15 for the product. in that location was a positive relationship between likelihood to purchase and price, place, product and position. Rezeipt positivistic should be definitely commercialiseed as it appeals to the public. The product should be positioned as a convenience product that saves time, organizes receipts and makes returns easier. both male and female who shop based on prerequisite or recreation found this product appealing. Rezeipt plus should be marketed as there is product similar to it in the market currently.If you want to get a full essay, disposition it on our website: BestEs! sayCheap.com

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